I work on my own or with a team

As Art Director for Stan & The Herd Initiative, Kyra has a long trail of experience creating large scale landscape designs that no machine could replicate. Her duties range from translating, project managing, digitally designing the target image, and most importantly, creating the art in the field. She is dedicated to creating art that has value and meaning.

Beyond the outstanding work she has done as Art Director for Stan Herd and The Herd Initiative, Kyra has a blossoming independent art career. Naturally, her ability to craft the landscape, as a painting and as a three dimensional installation is a major talent, but Kyra also has her own mural trail. Outside and inside walls of both private residences and public businesses don her painted murals now, and she continues to expand the locations, sizes and expectations of paint-to-wall style murals nationally.

Kyra is working towards her own independent nonprofit and small business that focuses on creating personalized landscapes for scrupulous customers and progressive, powerful causes.

Independent work: Kyra Roesle

Our non-profit: The Herd Initiative

It all began in Kansas. A small town boy with a big initiative - and from his mind, Earthworks were born.

Stan Herd has been creating his hallmark Earthworks for over 40 years, and his vision has expanded even further. His team, put together in 2019, has been integral in making his dreams a reality. Kyra Roesle has been his Art Director since 2019. Together, the team has created unique, hand made designs for a myriad of powerful clients; Spotify, Jiching Brothers, Sn. Raphael Warnock, Oreo, Giving Back Fund and much more.

We do independent work and non-profit work. Our non-profit, The Herd Initiative, which is backed by the Giving Back Fund, is operated by an elite force: Kyra Roesle, John Zarr, Evan Herd, Janis Mc’clean and Brandy Cookson. The objective of the Herd initiative is to create original Earthworks that raise money and awareness for noble causes - independently and commercially.

The Herd Initiative Team

  • Stan Herd

    Stan Herd

    Artist, Creator of Earthworks

  • Kyra Roesle

    Artist, Art Director, Muralist

  • John Zarr

    Project Coordinator, Artist

  • Evan Herd

    Human Resources, Assistant, Musician

  • Jan M'Caelin

    Business Manager

  • Brandy Cookson

    Materials Manager, Assistant, Artist